Who
We Are
The Ate Group is a business advisory, brand and transformation consultancy headquartered in Singapore.
We help businesses work out what is holding them back, define their market position, and put the right things in place to grow.
We have been doing this for 20 years. We are still here because we do it well.
How
We Think
Most advisors come in after the decisions are made. We come in before — when it still matters. We look at the whole business. Strategy, market position, how you go to market, how your operations run. Not as separate problems. As one picture.
Then we tell you what we think needs to change, and help you do it. We ask ourselves the same question with every client: if this were our own business, would we do it? If the answer is no, we say so.
We care whether it works. Not just whether the advice was good.
What We
Have Built
Ate was founded in 2006. For over 20 years, we have worked with businesses of all sizes.
Our clients range from local SMEs to large corporates and multinational brands. We have worked in sectors including luxury, hospitality, retail, art, corporate, healthcare, government and lifestyle.
Experience matters. So does staying current. We have built both across two decades and a wide range of industries and market conditions.
Every engagement is handled by experienced people. Not passed down after the first conversation.
Where are
We Going
The challenges facing business right now – AI adoption, operational change, knowing where to compete and how – are exactly the kind of problems Ate is built to help with.
We are growing to meet that demand, wherever the work takes us.
