HoneyCreme Singapore

The Challenge

To launch Honey Creme in Singapore and position it a trendsetting soft-serve brand, the first in Singapore to be crafted by hand using only premium, all-natural ingredients such as raw honey comb, and quality milk and cream. 

The Solution

  • Push out social media teaser content tailored to create hype and buzz around the store opening along Orchard Road.
  • Launch contests targeted at Honey Creme’s audience to amplify hype online. 
  • Educate audiences on the uniqueness of every flavor on the menu, the quality of the ingredients used, and techniques for enjoying the soft-serve. 
  • Roll out a strong communications strategy to engage key traditional media including BBC Goodfood, Channel 8, RazorTV, The Straits Times, Timeout, TODAY, Lianhe Zaobao as well as digital media and social media personalities.   

The Results

  • Overwhelming anticipation for store launch.
  • Long queues when the store first opened its doors.
  • Facebook page and Instagram account garnered 5,000 fans and 2,000 followers respectively by the day of the launch without any ad spend.
  • Over 1,000 Instagram uploads with the hashtag #honeycremesg within the first week of the launch.
  • Extensive media coverage.