Bvlgari Glamour Gallery, Boutique Launch & Musa Launch

The Challenge

For the premiere of their heritage jewellery exhibition in Southeast Asia, Bulgari tasked Ate to design the showcase for the priceless jewellery collection in their flagship store, along with a centrepiece in the atrium of Takashimaya to commemorate the two week exhibition.


The Solution

  • Taking inspiration from Bulgari’s signature Serpenti design, Ate created a life-sized metal sculpture of the iconic Serpenti necklace for the showpiece in the atrium.
  • Ate took the curved design of the Serpenti as the basis for the exhibition panels flanking the sculpture. Stunning images of Bulgari’s products and the brand’s celebrity fans were displayed on these panels.
  • ​Ate ensured that all elements of the exhibition followed a cohesive design, from the store façade to the signage and retailers’ window displays.


The Result

  • The existing store was transformed into an elegant space paying homage to the heritage of Bulgari jewellery, without disrupting regular business within the store.
  • Ate worked round the clock to ensure that all regulations and strict guidelines were adhered to with regard to installation and teardown at the venue.
  • Ate also provided event management services for successful media luncheons and client dinners held in conjunction with the exhibition.