Roots
The Ate Group was founded in 2006 and has built a reputation for providing companies with innovative lifestyle solutions for their communications and marketing needs. The group comprises of two companies, Ate Integrated Communications and Ate Ideas.
Our Team
Ate currently has specialists across four disciplines – Public Relations, Digital, Events and Branding – working under one roof. Focusing on our clients’ objectives, we find the most innovative and dynamic integrated solutions to deliver through-the-line marketing campaigns.
Philosophy
Ate, when used as a suffix, means “to cause and to make”, in other words, “to do and to create”. This sense of constructive proactivity is exactly what our founders wanted to foster within the company. At Ate, we believe strongly in the idea of proactive creativity. We believe in the power of ideas coupled with the ability to make things happen.
Our Group
Ate Integrated Communications
Ate Integrated Communications, the agency, handles all client related integrated marketing services, such as strategic marketing and brand direction, public relations, personality engagement, social media, website development, SEO & SEM, digital analytics, mobile app development, creative event conceptualisation, technical production and events management.
Ate Ideas
Ate Ideas manages all Ate-owned assets. These have included proprietary events such as Creatory, dining guides, dining programmes and books.
Integrated Communications

Branding

At Ate, we understand that branding is an important aspect of any organisation. We specialise in the conception and delivery of through-the-line brand and creative strategies. Our team has worked with a broad range of clients spanning lifestyle, fashion, luxury and corporate sectors.
  • Strategic marketing and brand direction
  • Art direction
  • Brand blueprint
  • Brand architecture
  • Spatial and graphic design
  • Final artwork
  • Brand activation
  • Campaign creatives
  • Collaterals, logo and identity
  • Copywriting
  • CICD guides

Public Relations

Ate has a specialised Public Relations team made up of experts in all areas of lifestyle including hospitality, luxury, food and beverage, fashion and automobiles. Employing a collaborative and strategic approach in engineering creative, memorable and tailor-made PR campaigns, our team has the ability to thoroughly engage a variety of international audiences.
  • Strategic public relations direction and consultation
  • Media management and liaison
  • Media conference management
  • Media invitation and RSVP management
  • Media pitching
  • Media kit development
  • Crisis management
  • Personality management
  • High level media training
  • Public relations toolkit development
  • Media monitoring and analysis

Digital

Businesses today are investing more into engaging their consumers through digital media. The Digital team at Ate approaches each engagement with a high level of creativity and strategic direction. Experienced in working with an integrated perspective, our team of dedicated professionals can provide you with the digital edge you need to jump start your next campaign.
  • Strategic Digital direction and consultation
  • Social media management
  • Website development
  • SEO and SEM
  • Digital analytics
  • Mobile application development
  • Digital toolkit development

Events

Ate has a dedicated Events team with a wealth of experience in conceptualising, creating, producing and evaluating events across industries around the globe. Providing a turn-key management solution, our team members are adept at producing a vast array of events in a multitude of styles, platforms and formats.
  • Creative conceptualisation
  • Co-ordination and execution
  • Design and fabrication
  • Technical production
  • Logistics management
  • Show production
  • Customised fashion and lifestyle curation
  • Corporate hospitality