Originally founded in Singapore in 2006 as a boutique consultancy providing lifestyle companies with innovative solutions for their communications and marketing needs, Ate has since grown into one of Singapore's most dynamic and creative organizations and now comprises three separate companies – Ate Integrated Communications, Ate Digital and Ate Ideas.
Lifestyle is our business. Led by industry professionals with more than 35 years of experience, Ate brings together a team with expertise ranging across public relations and reputation management, digital and social marketing, events management, partnerships and sponsorship, branding and design, and the development and management of content and proprietary products.
Ate, when used as a suffix, means "to cause and to make", in other words, "to do and to create". This sense of constructive proactivity is exactly what our founders wanted to foster within the company. At Ate, we believe strongly in the idea of proactive creativity. We believe in the power of ideas coupled with the ability to make things happen.
Ate's principal partners have several decades of experience in multiple disciplines, including public relations, events management, digital, journalism and publishing. Because they come from such diverse backgrounds they each bring unique skillsets to the table. This in turn has shaped the integrated and creative approach to communications that runs through the group. Read more.
At Ate Integrated Communications we believe best results are achieved from working in partnership with you, focusing on your objectives and how best to tailor an integrated communications plan that will best suit your needs. And if you ask us, the best bit is figuring how it all comes together. We put in place marketing and public relations strategies, engineer creative events, sharpen brands with the design edge and explore creative platforms for developing content with verve.
Ate Ideas is home to some of the region's most iconic lifestyle projects and programmes focusing on the F&B, Hospitality and Retail sectors. Creativity, ingenuity and an instinctive feel for what consumers desire, these are the qualities that flow through our veins at Ate Ideas. From local dining privilege programmes like the Palate programme, to the regionally acclaimed Miele Guide restaurant awards and world class festivals, every Ate Ideas innovation simply hits the mark
Digital is an increasingly important part of that bigger picture and it is important for every company to understand and harness the marketing power of the internet, mobile and social media. But at Ate we are not social media gurus. In fact we hate the word and believe anyone who claims to be one doesn't understand digital. Ate does not do cookie cutter. Each digital engagement we do is approached with the same level of creativity and strategic direction. From the simplest social media engagement plan, to complex websites, mobile strategies, futurism and even fully comprehensive and managed digital consultancy.
The Island Maison
No agency knows lifestyle better. No agency has better reach through the Asia-Pacific. And no agency can help you reach out in more unique and memorable ways.
Ate Integrated Communications: